JAGD & HUND to feature new B2B component in 2026

Business lounge offers exclusive area for meetings with trade visitors

JAGD & HUND, Europe’s largest hunting fair, continues to evolve. While innovative offerings for visitors have been added repeatedly in recent years, the latest fair feature has been driven primarily by the wishes of long-standing exhibitors. The next edition of the fair, which will take place from 27 January 27 to 2 February 2026, will feature a B2B component for the first time. An exclusive business lounge will enable exhibitors to hold meetings with dealers, distributors, international manufacturers, and other business partners away from the hustle and bustle of the exhibition stands. 

Dortmund, 29.10.2025 – A separate area is being created in the North Entrance, offering a professional setting for focused conversations, networking, and new contacts in an exclusive lounge atmosphere. Accompanied by a small selection of food and drinks. This eliminates the need for offsite appointments. Companies also have the opportunity to book separate rooms in the B2B lounge for 30 to 60 minutes – for example, for product presentations or confidential contract negotiations.

Messe Dortmund thus enables exhibitors to turn JAGD & HUND into a “one-stop shop”, so to speak. They now have the opportunity to meet and serve all their target groups in one place: end customers as well as trade visitors. This means direct market feedback and business deals in one environment. Exhibitors who would like to take advantage of the new offer at the premiere can now find out more online here. Trade visitor tickets can also be booked now.