JAGD & HUND 2027: B2B Lounge returns for a second edition

Exhibitors meet end customers and business partners at Europe’s largest hunting trade fair

The new B2B Lounge at JAGD & HUND will return to the upcoming edition of the trade fair. Following its successful premiere this year, the positive response has made one thing clear: The industry wants to combine both aspects in Dortmund – direct interaction with end customers as well as business with trade visitors and international partners. The B2B Lounge provides an exclusive space for this purpose, right at the heart of the trade fair but away from the hustle and bustle of the exhibition stands. 

Dortmund, 18 September 2026 – For exhibitors, this offers clear benefits: They can present their latest products to an interested and purchase-ready audience, receive immediate feedback from end customers and, at the same time, hold focused discussions with retailers, distributors, international manufacturers and other business partners. This makes JAGD & HUND a genuine one-stop shop for exhibiting companies – a place where different target groups can be reached efficiently and without the need for additional external meetings. 

Located at the North Entrance, the Lounge is separated from the general visitor traffic. Daylight, a quiet atmosphere and various meeting settings provide the right environment for professional discussions, networking and new partnerships – while remaining at the heart of the market and in the setting of Europe’s largest hunting trade fair. A catering station with table service complements the offering. Matchmaking, appointment booking and networking sessions help exhibitors and trade visitors make the right contacts. 

Meeting rooms available for confidential discussions
An additional meeting room is available for confidential or particularly focused discussions and can be booked free of charge in 30-minute slots. This also makes the B2B Lounge suitable for product presentations, contract negotiations and meetings with several international partners. 

Trade visitors also benefit from the new platform: They gain direct access to exhibitors, brand partners and international business contacts and can attend their trade fair appointments in a professional environment. This allows them to discover products and market innovations, explore business opportunities and build personal relationships. 

Access to the B2B Lounge is free of charge for exhibitors as soon as they accompany a business partner with a trade visitor ticket. Trade visitors can purchase a B2B ticket in the ticket shop or be invited by an exhibitor. The relevant invitation codes are available to exhibitors in the Online Service Center.  All information about the B2B Lounge, including access and booking options, is available here.