JAGD & HUND 2026: What’s new?

List of exhibitors now available online.

JAGD & HUND, THE annual kick-off event for the hunting community, will be even more diverse next year. New formats and offerings in 2026 will strengthen the trade fair’s role as an important forum for presenting innovative products, for hunting political and knowledge exchange, as well as for networking within the industry. One thing is for sure: it is not only the trade fair program that is packed with exciting new features. More than 700 international exhibitors will once again travel to Dortmund, bringing with them exciting product premieres that trade fair visitors will be able to test live for the first time.

Dortmund, 10.12.2025 – A preview of the product diversity is now available. The list of exhibitors for JAGD & HUND 2026 is now on the website.

Here is a brief summary of what else visitors can expect in terms of new formats:

JAGD & HUND goes merch
This is a first: fans of JAGD & HUND will have the opportunity to purchase exclusive merchandise at the trade fair. ‘Waidmanns Style – powered by JAGD & HUND’ – it’s under this motto, that they will be able to purchase items such as mugs, hoodies and caps with various slogans. ‘What the duck’ some may think… If you want to find out more, you’ll have to wait until the trade fair. The merch stand will be located in the glass passageway at the transition to Hall 3.

New B2B component for exhibitors
For the first time, JAGD & HUND is offering an exclusive forum for trade visitors, dealers and manufacturers: the B2B Lounge. This is where the industry’s leading figures meet to exchange ideas, collaborate and do business – away from the hustle and bustle of end customers, but right at the heart of the trade fair. In the B2B Lounge at the North Entrance, exhibitors will have the opportunity to present their brand and new products in the context of Europe’s largest hunting trade fair – if desired, in one of two rooms that can be booked free of charge and offer more privacy.
>> More information is available here.

New knowledge offerings in German
The WILD FOOD FESTIVAL has something new in store for visitors who understand German. For the first time, the programme at the Westfalenhalle will not only provide inspiration in the form of live cooking demonstrations and an exciting range of exhibitors focusing on wild cuisine, but also in the form of lectures. Once a day – at 16:00 hrs – the WILD FOOD FESTIVAL stage will host informative talks. Chefs, butchers and cookbook authors will discuss topics such as hygiene and the right tools for professional game processing. In addition, the ‚JAGD & HUND Masterclasses powered by Geartester‘ are entering their second round. Every day, there will be deep dives into a variety of hunting topics at the congress centre adjacent to the exhibition halls. New topics include ‚The three factors that influence safe hunting shots‘ (Thu, Fri, Sat) and Optimising your shotgun stance‘ (Wed, Thu, Fri, Sat).

>> All bookable masterclasses can be viewed here (in German).