EXHIBIT AT
JAGD & HUND

Become part of JAGD & HUND – Europe’s largest hunting exhibition – and present your company to an enthusiastic, international audience of hunting, nature and dog lovers. Ttrade fair Dortmund.

REGISTER STAND

Register now and secure your stand at JAGD & HUND – Europe’s largest hunting exhibition with international exhibitors and an exciting program.

Strong figures. Strong trade fair. Strong platform.

JAGD & HUND is Europe’s largest and most successful hunting trade fair – and the most important meeting place for the international hunting and outdoor industry.

Tens of thousands of visitors use the trade fair to find out about new products, trends, and services related to hunting, nature, and dogs – and to purchase them directly on site.

For exhibiting companies, this means maximum visibility, real sales opportunities, and direct customer feedback.

Hundreds of exhibitors from numerous countries presented their diverse range of products in 2026 – many of them for the first time on the European or international market. A strong signal for reach, trust, and sustainable brand success.

The response after the last trade fair was overwhelming: 94 % of visitors plan to return in 2027.

Be there: take advantage of this international platform and present your new products to an experienced and interested audience right at the start of the new year. Meet all your target groups in one place. End customers as well as trade visitors.

Because JAGD & HUND has long been more than just a visitor trade fair. It is an international forum for hunting exchange. A forum where you will meet dealers and distributors, international manufacturers, and trade associations.

Seize your opportunity now: become part of Europe’s largest hunting event and secure your place at JAGD & HUND 2026.

9 REASONS WHY YOU SHOULD BE AN EXHIBITOR

JAGD & HUND is Europe’s largest hunting exhibition

Numerous exhibitors from all over the world presented themselves at JAGD & HUND 2026, with foreign exhibitors accounting for one third.

At JAGD & HUND you will meet a broad, international audience

Around 11.5 percent of visitors in 2026 came from abroad, including from neighboring countries but also from further afield, such as the USA, South Africa and New Zealand.

Diverse audience, broad market spectrum

From beginners to professionals – JAGD & HUND attracts hunters, nature enthusiasts and dog lovers alike.

JAGD & HUND was rated “good” by the visitors

Top performers in 2026 were the birds of prey demonstrations, hunting dog breed presentations and the off-road vehicle course

Excellent order volume

Over 70% of visitors bought or ordered something at JAGD & HUND 2026.

Ideal for maintaining relationships with existing customers and attracting new ones

With nine halls featuring different themed areas, you’ll have the best opportunities to showcase your business in a targeted way.

Perfect date for exhibitors and visitors

JAGD & HUND deliberately takes place outside the main hunting season – an ideal time for both exhibitors and visitors to make the most of the exhibition.

The industry meeting place for your networking

Clearly structured trade fair concept: Every visitor can easily and quickly find their way around according to their interests.

Excellent infrastructure

Dortmund, one of the largest metropolitan areas in the Ruhr region, is easy to reach by car, train and plane.

Online stand registration 2027

Take the opportunity to present your company at Europe’s largest hunting exhibition. In 2025, JAGD & HUND attracted tens of thousands of visitors who came to find out about the latest products, trends and innovations relating to hunting, nature and dogs. The majority of exhibitors are already planning to return – secure your place now and present your brand to an enthusiastic audience!

Registration first-time exhibitors registration with login Registration stand package knife zone

EVERYTHING AT A GLANCE

THE EXHIBITION AT A GLANCE

JAGD & HUND is the central industry meeting place for passionate hunters, outdoor enthusiasts, dog sportsmen and specialist decision-makers. Guests from all over Europe and beyond are proof of its international appeal. With cutting-edge industry trends, leading brands and an eventful supporting program, Europe’s largest hunting exhibition provides significant impetus for retailers, manufacturers and service providers in the hunting and outdoor industry.

TARGET GROUPS

Exhibitors at JAGD & HUND present a broad spectrum – from hunting weapons, optics, ammunition and clothing to hunting accessories, off-road vehicles and outdoor equipment to products for dog care, game processing and experiencing nature. The trade visitors come from the hunting and outdoor trade, dog sports and breeding companies, tourism and forestry as well as from international markets in the hunting and outdoor industry.

FOCUS AREAS

Whether tradition or innovation – JAGD & HUND brings together manufacturers, retailers and enthusiasts and brings the fascination of hunting, nature and dogs to life. The focus is on tried-and-tested products, exciting new products and exclusive brands that appeal to retailers, tradespeople and end consumers alike.

EXHIBITOR SERVICE

Here you will find all the important information and documents for your successful participation in JAGD & HUND – from prices and services to guidelines and special trade fair information.

February to February 07, 2027 – daily 10:00 – 18:00

Stand type and participation fee EUR/m2

Row stand (1 side open): 179,-

Corner stand (2 sides open): 184,-

Headstand (3 sides open): 193,-

Block stand (4 sides open): 198,-

Co-exhibitor fee: 180,- (per co-exhibitor)

The prices do not include the AUMA fee of € 0.60 per m² of stand space, the waste disposal fee of € 2.00 per m² of stand space and the applicable VAT. An advance payment for ancillary costs will be charged. This is due with the participation invoice and will be offset against the actual additional costs after the event.

Use our Stand price calculator

For main and co-exhibitors as well as additionally represented companies, the price for the obligatory marketing package is EUR 350.00 plus VAT.

The package contains entries (company name, address and / or contact details) in the directories offered for each specific trade fair. The entries appear in the directory formats offered by the organizer, alternatively or cumulatively in the online exhibitor directory, on the monitors of the visitor information system and, if available, in the trade fair app and in the print directory.

In addition to the standard entry, it is possible to request additional services from the organizer for a fee, depending on the offer of the respective trade fair.

Co-exhibitors or additionally represented companies and their exhibits must be registered by the main exhibitor. The fee for the Exhibitor Media Package will be charged to the main exhibitor for each co-exhibitor or additionally represented company. If no mention of the additionally represented companies in the list is desired, this must be expressly noted on the registration form.

The deadline for entry in the directory is 20.12.2025. If this deadline is not met, existing details from the application can be taken over. Exhibitors who register after the closing date are not entitled to be listed in a particular directory.

Claims for damages for incorrect, incomplete or non-existent entries in the above-mentioned directories are excluded. The main exhibitor is responsible for the content of the entries in the directories and any resulting damages.

Our trade fair team will be happy to advise you.

All prices are subject to VAT.

In addition to the standard listing, exhibitors have the option to purchase additional reach packages for a fee. To book, please send an email to jagdundhund@messe-dortmund.de with your binding booking request. You will receive details via email after your booking is confirmed.

Reach Packages for even more visibility:

Package Goodie-Bag

Listing in the digital goodie bag in the club section of the website
Promotion of the service on the Instagram highlight story

Package Newsletter

Editorial article in JAGD & HUND Newsletter
Banner in JAGD & HUND Newsletter

Package Website

Banner on a subpage (in rotation, each running 2 months before JAGD & HUND)
Banner in the CLUB section (in rotation, each running 2 months before JAGD & HUND)

In our Online Service Center (OSC) you will find order forms for technical and advertising services, the technical guidelines and the contact details of our suppliers. You can rely on our expertise on site – with comprehensive services ranging from catering to stand construction. We will be happy to advise you on trade fair preparation and implementation.

The online service center for JAGD & HUND 2027 will go live approximately three months before the trade show.

You will receive the login data promptly by email. This will enable you to order our services online.

You have not yet received your access data or have questions about the individual services or the OSC? Please contact our exhibitor service team:

Phone: +49 (0)231/ 1204-1327

E-mail: service[at]messe-dortmund[dot]de

Set-up: January 29, 2027, from 7:00 a.m.

Set-up time: 7:00 – 18:00

Stand material may only be deposited on the area of the exhibitor’s own stand, empties must be removed immediately and the aisles must be kept free of empty and full goods.

End of set-up: February 1, 2027, 6 p.m.
(4 p.m. vehicles from the hall)

Delivery of goods during the trade fair:

1st day of the fair: 7.45 – 9.45 a.m., 6.00 – 7.00 p.m.

The following days of the fair: 8.45 – 9.45 a.m.

Start of dismantling: February 07, 2027, 6:00 – 10:00 p.m.

Vehicle access to the halls, February 07, 2027, from 7 p.m.

Access to the halls is permitted if the logistical situation allows it. During major events, for example in other areas of Messe Dortmund or in the neighboring Signal-Iduna-Park, access to the halls may be delayed or made more difficult.

Dismantling time: 7:00 – 18:00

End of dismantling:
February 09, 2027, 6:00 p.m.

Special and General Terms and Conditions of Participation (PDF download)
Special and General Terms and Conditions of Participation JAGD & HUND 2027

Technical Guidelines (PDF-Download)
Technical Guidelines of Messe Dortmund

Checklist, deadlines (PDF download)
Checklist, deadlines for your trade fair participation

Deadline for submission of print data for equipment packages (Visible / Economy / KNIFE ZONE): 30.11.2026

PDFs for download:

Information on product and food preparation
Information product, food preparation

Food preparation leaflet
Information sheet food preparation

The display and sale of weapons and ammunition on our exhibition grounds are subject to the applicable statutory provisions of the Federal Republic of Germany and, where applicable, any additional relevant state regulations.

All exhibitors are obliged to ensure on their own responsibility that all exhibited goods, in particular weapons and ammunition, are handled, stored and presented in accordance with current legal regulations. This applies in particular to compliance with the Weapons Act (WaffG), the General Weapons Act Ordinance (AWaffV) and any safety requirements imposed by the responsible authorities.

Further and up-to-date information is available on the website of the Federal Ministry of the Interior and for Home Affairs at www.bmi.bund.de.

Please note:

The information and documents provided here are provided without guarantee and do not claim to be complete or up to date. The legal situation or official requirements may change at any time. The current legal regulations and the requirements of the weapons authority responsible for you are always authoritative. The trade fair organizer accepts no liability for any deviations or omissions.

In accordance with the decree issued by the Federal Foreign Office on 24.07.2013, a letter of invitation from the trade fair company is generally not required. If you still require such a letter, you can create it yourself by filling out the form with your personal details. After submitting the form, you will receive your invitation letter by e-mail.

GENERATE YOUR VISA LETTER NOW

Unfortunately, it happens again and again that exhibitors receive misleading offers to be listed in so-called trade fair and exhibitor directories. Well-known companies and online directories are art-living.info, Expo Guide, International Fairs Directory, Handwerk-Markt.com, Handcraft-market.com and Construct Data Publisher. Messe Dortmund GmbH expressly states that it has no connection whatsoever with “Expo Guide”, “art-living.info”, “FAIR GUIDE”, “International Fairs Directory”, “Handwerk-Markt.com” and “Handcraft-market.com”.

We expressly distance ourselves from the business practices of these companies. In most cases, these are unauthorized publishers who finance themselves through fee-based entries in various directories. However, they often give the impression that the offer is free of charge. It is only in the small print of the terms and conditions that the amount and duration of the payment obligation is revealed – which often comes as a nasty surprise.

You can make entries in the official media of our events via our Online Service Center (OSC). The access data for the OSC will be sent to you together with the stand confirmation by our trade fair teams on Messe Dortmund GmbH letterhead or by e-mail with the corresponding signature.

For more information, please visit the AUMA website, Association of the German Trade Fair Industry, or contact Ms. Silvia Bauermeister by phone: 030/24000-103, e-mail: s.bauermeister[at]auma[dot]de.

Currently, unscrupulous companies are attempting to offer exhibitor and visitor lists from our trade shows, as well as paid listings in purported trade show directories. In some cases, they are also unlawfully using logos and names of our events to give the impression of an official partnership.

Messe Dortmund GmbH does not, as a matter of principle, disclose exhibitor or visitor contact lists from its own trade shows to third parties without the express consent of the parties concerned. Furthermore, there are no business relationships whatsoever with the aforementioned providers.

We therefore recommend that exhibitors and partners carefully review such offers and, if in doubt, refrain from accepting them.

Blades & fishing in focus

Become an exhibitor in the KNIFE ZONE or at FISCH & ANGEL and present your products relating to knives, fishing accessories and outdoor equipment to an enthusiastic trade and private audience. Experience the latest trends and innovations up close – right at the center of the industry action. In close proximity to the most important players, you benefit from maximum visibility, a unique atmosphere and valuable business contacts.

KNIFE ZONE FIScH & ANGEL

Banner generator

Create individual advertising banners in the official JAGD & HUND design – including your stand number. Ideal for your website, social media or newsletter!

To the banner generator

Exhibitor voices

Team

Tobias Schmitz

Project Director

Tel: +49 231 1204 592

andrea Osterbrink

Project Manager

Tel: +49 231 1204 518

Saskia Baune

Project Manager

Tel: +49 231 1204 1355

Jana harink

Project Assistant

Tel: +49 231 1204 1345

Stefanie Ehlscheid

Marketing & Campaign Manager

Tel: +49 231 1204 526

Foreign representations

Carmen Candas, international representative of the CC International Marketing Group, smiles with red hair and a green necklace

CANDAS CARMEN

CC International Marketing Group, LLC

Tel: +1 404 509 5520

Responsible for:
United States, Canada, Mexico, Central and South America

EXHIBIT AT JAGD & HUND