Your professional
network center
at Europe’s largest
hunting EXHIBITION
For the first time, JAGD & HUND offers an exclusive forum just for trade visitors, retailers and manufacturers: the B2B Lounge. This is where the heads of the industry meet to exchange ideas, cooperate and conclude business deals – shielded from the hustle and bustle of end customers, but right in the middle of the market action.
Why participation is worthwhile
Networking at eye level
Meet industry professionals in a calm, professional environment. Use matchmaking, appointment booking and networking sessions to make the right contacts.
Visibility & reach
Present your brand and innovations in the setting of Europe’s largest hunting exhibition – where passion and business come together.
Direct access to international trade visitors, distributors and brand partners included.
Efficiency & exclusivity
One location, two target groups, maximum effect: end customers and trade visitors combined! This saves you time, increases your efficiency and positions you specifically in the market.
What makes the lounge special
This is more than just business: it is a space for genuine encounters, shared visions, and inspiring conversations. Be there and feel the pioneering spirit of an industry that is reconnecting—professionally, focused, and on equal terms.
- Access & participation: As an exhibitor, you will receive free access to the lounge as soon as you accompany a business partner with a trade visitor ticket.
- Location & atmosphere: The lounge is located in the north entrance, separated from the crowds of visitors and yet with natural light – a quiet, inviting environment.
- Spatial structure: The lounge comprises a spacious main area with various meeting settings and a catering station with table service, as well as two additional rooms that can be booked free of charge in 30-minute slots for confidential or exclusive discussions (room 1 for up to 16 people, room 2 for up to 6 people).
What you take with you
- Qualified contacts instead of chance acquaintances
- Visibility with decision-makers, brands and distributors
- Efficient discussions in a professional atmosphere
- New collaborations, business opportunities and a strong network
Become active now
Be part of the premiere and secure your place in the JAGD & HUND B2B Lounge. Help shape the new industry forum right from the start, as an exhibitor, partner or trade visitor.
The JAGD & HUND B2B Lounge – where encounters become business and ideas become partnerships.
Are you a trade visitor?
Buy a B2B ticket in the ticket store or ask one of our exhibitors to invite you.
Are you an exhibitor?
Invite your B2B contacts to the trade fair, including access to the lounge. You can download the corresponding invitation codes from the Online Service Center (OSC).
WORKshop
More visibility. More relevance. More sales. – Online success in the hunting trade in 2026
Wann: 27. JAN. – 01. FEB., täglich, 14.00 – 15.00 Uhr
Format: Interactive workshop
Duration: 60 minutes
Location: B2B / Business Lounge, North Entrance
Host: Gunfinder
Target audience:
- Gunsmiths & gun dealers
- Hunting & outdoor retailers
- Manufacturers & brand managers
- Marketing & sales managers
Workshop description: As part of the Jagd und Hund trade fair, Gunfinder is offering a compact B2B workshop for retailers and manufacturers from the hunting and firearms trade. The workshop provides a practical overview of how visibility, relevance, and sales success are achieved in today’s digital environment and what role online platforms, search behavior, trust, and data play in this.
The focus is not on theoretical marketing models, but on a realistic view of the market: How do hunters and shooters get their information online today? Which channels actually work? Where are the typical mistakes and untapped potential?
The workshop is dialogue-oriented and aimed at trade visitors who want to supplement their existing business model with digital channels in a meaningful and legally compliant manner.
QUESTIONS? WE ARE HERE FOR YOU!
